Generosity is the Tammy Taylor way ( Interviewed by Carte Blanche )
Through varying initiatives throughout the years from the beginning of Tammy Taylor Nails South Africa, generosity has always been an intrinsic part of the company’s ethos.
Tammy Taylor Nails South Africa is a franchise started by Melany Viljoen (née Lindeque) after she had discovered the brand based in the USA. She is the President and Founder of Tammy Taylor Nails South Africa
“The international brand fully demonstrated a dedicated commitment to helping others flourish,” says Melany. “I was impressed by the Tammy Taylor brand and her commitment to quality, but also the manner in which she gave back selflessly to the beauty industry through equipping women with education.”
The Tammy Taylor brand locally has flourished and has been featured in the press including Essentials, People, Rooi Rose, All4Women, Bona, Living and Loving, Carte Blanche and many more.
“As soon as I brought the brand back to South Africa by securing the sole distribution rights in Africa, I knew I wanted to do more than just open a chain of salons,” explains Melany.
“I saw this as an amazing opportunity to give back, not only to the beauty industry, but to the broader community at large.”
Tammy Taylor Nails South Africa has participated in several community involvement initiatives, throughout the years.
The Tammy Taylor Nail Academy is a great model of commitment to education where they train nail technicians and skincare therapists to enter the beauty industry.
The aim is to equip them with the most relevant and up to date product knowledge and the skills required to practice their craft with complete carte blanche in their world-renowned salons.
“Our master educators ensure that every student who qualifies through our Academy has been enabled with the tools they need to make a success of their chosen career within the industry,” says Melany.
All franchisees that purchase a Tammy Taylor Nails salon receive free training in marketing and business as well as in nail products and techniques to assist them in making the most of their investment in the franchise.
A recent project, inspired by the COVID-19 pandemic currently facing the world, sparked Melany to think of various ways they could assist the community.
“When the pandemic hit, we used our factory to mass-produce fabric face masks. The result is that we are now able to donate thousands of face masks to essential service workers such as the police force, military personnel, government employees, retail workers, petrol attendants, security guards and healthcare workers, to those less fortunate members of our community, children in care homes and people in old age care facilities.
Before the lockdown, Tammy Taylor SA’s fabric stitching operation and textile manufacturing was used to manufacture uniforms, masks and other clothing items for the beauty industry.
Melany, using full carte blanche to spearhead the local manufacture of 70% alcohol hand sanitizer, distributing these alongside fabric face masks, to help curb the spread of the pandemic amongst those whom are most vulnerable to exposure and unable to purchase the protective masks themselves.
These face masks are produced by Melany’s team at the factory. The masks are washable and reversible. Made with a breathable material, they are also reusable and can be disinfected. They are comfortable to wear for long periods of time. And the fabric is tear-resistant and water-resistant and has moisture-wicking properties, making it durable.
As the mask-donation project began initially with a few hundred masks for a police station in Soweto, Melany did not realise the impact it would have nationally. They have had people from various parts of the country emphasizing the plight of the needy, and they have made an earnest effort to assist where they could.
President Cyril Ramaphosa was seen wearing his mask which was donated by Tammy Taylor Nails South Africa during his address to the country in May on national television during his address.
“We supplied over fifty masks to the Office of the Presidency. I am very proud to see people wearing their Tammy Taylor masks and know that our company has made a positive, lasting difference within our communities,” she concludes.